Today the DC Office of Human Rights (OHR) and the Equal Rights Center (ERC), a national non-profit civil rights organization, launched a new multi-faceted education campaign, “what is WRONG with these pictures?”
The education campaign focuses on the accessibility rights of persons with disabilities. One in five people in the United States have a disability, yet there is still a great lack of awareness when it comes to what exactly is accessible and what is not. The campaign provides an online forum through which people with and without disabilities can learn more about accessibility.
The PSA campaign uses the website, www.disabilitygame.org/, to create an interactive forum for education. The focus of the site is a game in which users are asked to identify physical barriers in real life situations. The photographs present a range of barriers; both easily recognized ones – such as a step in front of a doorway – and those many may not be so familiar with– such as a round doorknob.
Also featured on the site are quick links to a variety of resources, including self-advocacy toolkits and information for those who feel they have experienced discrimination. The campaign includes a two-month roll out on social media sites, and a three month print advertisement campaign.
To view the campaign, visit /www.disabilitygame.org/.